By age, the basic principle behind the success of any business was good old mantra of cost versus performance. A successful business is not only functional on the company or the services offered, a successful business is more about the statements that generate costs to it. Internet companies are no exception to this rule. Any company that runs the web has to continue working is large returns, which are guaranteed by the traffic your site generates traffic, which in turn depends on the services of search engine optimization to choose from. While SEO is almost a necessity for any business that operates online, which means a price too? Internet marketing can be very expensive and, depending on your needs and can be very cheap, so if you choose the right supplier, all yours. Take the example of London, Internet marketing in London can be a blow to his purse, by choosing the right seo company in London, not only difficult to choose one that suits your budget can be a difficult as well. Over time many companies that work with limited budgets have been using innovative strategies to market your online presence, some of which were very good. This is the list of innovative marketing strategies that not only stock: Pay per click Search Engine Marketing: PPC is one of the most effective ways of marketing your presence, PPC allows you to reach your customers at the precise moment they are looking for products or services. E-mail marketing: not only the economy email marketing also allows you to reach a wider audience in a short time, is a method that is gaining some mileage with each passing day. Using Google Analytics tools: Many people underestimate the role of analytical tools for the success of your website. But the truth is that these tools not only help decipher the pattern of visits to your site, are also very useful for understanding what goes wrong with your marketing and how to improve it. Outsourcing: It's a way the most commonly used today. Outsourcing SEO to another party, not only save lots of money, it also ensures that you get quality work and also in time, ie, choosing the location outside the thereof. Well, the Internet, nothing is impossible nowadays. The use of these innovative marketing strategies will not only save money but also ensure that your site receives traffic it deserves and, in turn, is that you've always wanted.